5 Tips for good corporate logo design |
Posted: January 22, 2019 |
The design of a logo can be a confusing process for business owners. There are many options to consider: colours, font selection, images, size, and shape, among others. Next, we will explain five crucial points that should be considered for a good logo design for companies. Simplicity Keep it simple. This is a great advice that can be applied to many things, including in the design of a logo. If your goal is to capture the attention of potential customers and remind your current customers of the type of service you offer, then designing an ornate logo will not help the company. Some of the most successful logos have a simple design. We refer to clean and bold lines without many elements that distract the view or damage the impact of the message. The "golden vision" of the oil company Shell or the red and white of the "target" of the Target store are perfect examples of simple designs that are bold, easy to identify and in turn evoke the brand they represent. Originality The least that a company wants is that its logo is confused by another of the competition. Therefore, when considering the design of the logo, it is vital that it is original. Look at the options there are, and look for something different. If what you are looking for is that your brand is not confused with another, then keep in mind the colour, shape, symbolism and flow of your design. The choice of colour schemes for the Taco Bell logo is an excellent example of how to make a recognisable object stand out in the logo of an original brand. Recognisable What do the "blue bird" of Twitter and the "bitten apple" of apple have in common? Well, both are easy to recognise. Currently, the average consumer is inundated with commercial messages. Everything around us seems to be sending us a sales message, from advertising on TV and billboards in the streets to banners on the web and pop-up ads in phone applications. Over time, in the midst of the vast amount of commercial communication, everything but those memorable messages will be so irritating that our brains will begin to discard them. So, how do you ensure that your logo does not go through that mental filter? Choosing a design that is bold, unforgettable and easy to recognise is the key to success. Clarity When selecting a logo for your company, know your customers (who they are and what they expect from the business) Ask yourself what your company logo says about your business. Does it emphasise power, tradition, speed, health, fun or connectivity? Any of these attributes (and many more) can be the central message of an effective logo design. The Ford automobile company, for example, has maintained its famous "blue oval" for almost a century, reinforcing the brand as the pioneers in automotive technology. On the other hand, the famous Nike logo emphasises speed and forward movement. The Six Flags Amusement Park employs a playful and nostalgic mid-century design to remind the audience that childhood memories are created at amusement parks. In each case, the logo evokes an emotion, a positive feeling that is related to the central message of the company. Brandability The logo is the public face of a company, so it must be easily transferable to any medium that carries its brand. Whether it appears in a fleet of trucks, packaging, web ads, and social media, among others. An effective logo is easily recognisable to the naked eye, both in colour and black and white, and in any size. A good logo fulfils its purpose, whether it is on a fence on the road or on a Twitter avatar. If your logo is made up of small letters, then you have a problem. Some examples of logos that show "brandability" in any medium are the "golden arches" of McDonald's and the "target" of the Target store. Think of all the formats you use to connect with your customers and make sure that the logo design chosen suits each one. In summary, to design a successful logo, it is necessary that it be simple, original, memorable and clear. Also, make sure it is recognisable through various marketing media.
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