4 Common SEO Mistakes You Must Avoid – Our Guide |
Posted: August 10, 2020 |
Search Engine Optimisation (SEO) is a fundamental part of digital marketing. The process involves optimising the technical aspects or non-content elements of your site, coming up with pieces of content while integrating keywords, and building quality links for your site authority. The ultimate goal is to increase your online presence and site traffic by getting a good ranking in the Search Engine Results Pages (SERP). Unfortunately, some website owners or digital marketers commit a few SEO mistakes that can harm their websites and business in general. That said, here are four common SEO mistakes you should avoid. Read below to see if you need to hire an SEO agency in Cambridge. 1. Using poor keyword tactics SEO doesn’t entail using just any keywords by incorporating any phrases on your content and placing them anywhere. First, you must conduct keyword research to see what phrases users are more likely to type in the search engine fields. Second, you have to avoid keyword stuffing on your content and ensure that keywords used do not sound forced. Finally, you don’t use the same keyword on multiple pages of your website. Hiring an SEO agency in Cambridge will help you with implementing an effective keyword strategy. 2. Employing weak title tags and meta descriptions For the uninitiated, a title tag refers to the title of your web page displayed on SERPs as the clickable headline. In contrast, a meta description is the summary of your webpage below your URL on SERP. Both must be highly effective at catching the attention of your potential users. To do so, they must be unique, descriptive, specific, and informative, where you can also integrate some of your target keywords. 3. Writing irrelevant and poor content As every digital marketer knows, content is king. As such, you don’t just write any pieces of content and publish them on your blog or site. As much as possible, you must keep the audience in mind to see what information, products or services, and resources they need. From there, you have to conduct research to be able to write and publish quality content that is relevant to them. Ultimately, your content must be informative, insightful, useful, and valuable. 4. Building low-quality links Building links is a vital component of SEO. However, you must not just link any sources just because you feel like doing so, and you also must not focus on the quantity but the quality of these links. Link building is supposed to get your visitors to spend more time on your website (through internal links) and give them a chance to further their research (through external links). Hence, make sure these links are of good quality and come from credible sources. Conclusion Employing SEO tactics can be a tricky process. To avoid some common mistakes outlined above, make sure to have a robust keyword strategy, use effective title tags and meta descriptions, write and publish quality content, and build high-quality links. All these will take your SEO up a notch that will increase your online presence and website traffic. Clickscope is a digital marketing agency in Cambridge, specialising in SEO, PPC, and Social Media marketing. If you need help with your SEO strategy, get in touch with us to see how they can help!
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