What is search engine optimization |
Posted: September 6, 2019 |
Search Engine Optimization (SEO) is the process of affecting the visibility of a website in the organic search results (that is, not paid) of a search engine. A search engine is a system that indexes, classifies and prioritizes all Internet content to help users quickly find what they are looking for. In other words, its objective is to convert a user's query into a set of relevant and quality results. Search Engine Optimization (SEO) is the process of adjusting and adapting the content of a website so that it occupies a privileged place in the results offered by a search engine and therefore get greater visibility.
SEO encompasses the technical and creative elements necessary to improve rankings, attract more traffic and facilitate indexing to search engines. Many factors influence the final result: the text we write, the links we add or the websites that link us, the speed of loading the page, etc. In short, SEO is simply (a) making sure that our website is structured so that search engines understand it and can process it quickly and (b) strive to create content that brings value. And it is that as the technologies of the search engines evolve and improve, the evaluation that can make a real user of our website has more weight and, therefore, it is necessary to guarantee that this user will be satisfied with the visit. Why should you worry about SEO?Most of the online traffic is driven by the main commercial search engines (Google, Bing, Yahoo !, etc.), so most likely, most of the traffic that reaches your website comes from those sources as well. . Social media is another technique to direct traffic to our website, but search engines continue to occupy a privileged place, as it is what most users use when they browse the Internet. Therefore, it is crucial that you do your SEO if you want people to find your website and end up visiting it. Keep in mind that the traffic that a search engine sends you is usually people interested in what you offer. Do not miss the opportunity to attract all the people who are looking for a solution to that problem that you solve better than anyone! How to improve SEO in WordPress? As you can imagine, in the end, it is a matter of focusing on creating high-quality content from a specific area or sector. If you try to cover too many different topics or write little content, search engines are unlikely to rank you in the top positions. There are, however, some additional tasks you can do to further increase your chances of going out on the first page. One of them is to install a plugin like Yoast SEO that includes several features aimed at improving your ranking, such as a site map, specific tags for search engines and social networks, etc.
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