Content Marketing Strategy [Essential Concepts] |
Posted: July 9, 2019 |
If you are looking to understand in detail what is Content Marketing, you found the right article. You are about to read a very detailed (or in other words "long") publication about content marketing that you should perhaps add to favorites to finish reading later. However, I think the article talks about most aspects of content marketing that modern marketers need to consider in addition to writing content optimized for the web. That said, if you want to obtain more information we will also elaborate a plan to delve into the details of the following topics. On the other hand, do not hesitate to take a look at the topics of each section and let us know if you think you need more help with a specific one; we will take care of the rest. The most common components of the content marketing program are social networks, blogs, visual content and premium content material, such as tools, ebooks or webinars. The following scenarios demonstrate how the process works. To know more content marketing strategy don’t forget to read How to Measure the Success of Content Marketing Through Web Analytics | CEOWORLD magazine. Why do companies need a content marketing strategy? You may find it a lot of work, especially if you compare it to other marketing programs that offer immediate rewards, such as the purchase of lists, pay per click (PPC) or marketing of trade shows, where you get names and email addresses electronic in just a few moments. Content marketing is often used when companies discover that these programs are actually ineffective, too expensive, little expansible or all of the above. Step 1: Discover who should direct your content marketing Content marketing needs labor, therefore, the first step is to find out who will be the leader of the program. The structure of the team is not universal and depends largely on the size of your company, marketing team and budget. If we assume that these three aspects are linked (as is usually the case), then I can give you some frames of reference with respect to the structures of other companies that focus on content marketing. This information will help you hire the right people and assign them to the right job within your organization. Step 2: Hire staff for the content marketing team Now you have seen how are some structures of content marketing teams of other companies and the different jobs that you might need to cover with new hires. What other tasks do these people do? How do you hire the right people for the jobs? To get you started on the right foot, here are some examples of job descriptions with the skills and attributes of ideal candidates. Step 3: Acquire appropriate tools and technologies for content marketing The good thing about content marketing is that when you have the right people or people in your team to do the right task you almost have a settled life. Now you just need to get some basic tools and technology to publish content. Step 4: Create content Our team is ready and we have the necessary technology. Now we must start "doing" content marketing. We cannot talk about all aspects of content creation in a single article, but we can analyze 1) the types of materials that a content marketing team could create to demonstrate the wide variety of opportunities available and 2) who should be involved in the process of creating these materials. Step 5: Distribute the content Content distribution is what I call the "marketing pillar" in content marketing; you must make sure that the content you created has good visibility for a wider audience to find. Step 6: Measure the results of your content marketing There are a series of metrics that you should analyze if you have an advanced analytical tool, but having too many objectives to fulfill tends to make you start to prioritize the difficulties. I recommend that content marketing teams measure 2 to 3 metrics and have some secondary metrics in each division of the teams to discover if they can take advantage of different opportunities.
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