ON-PAGE RANKING FACTORS YOU SHOULD IMPLEMENT ON YOUR WEBSITE |
Posted: November 17, 2019 |
On-page ranking factors are the modalities put in place to ensure that your page is optimized adequately as to rank on Google search engine. It involves optimizing your web pages to make it rank higher on search engines and drive more organic traffic to your site. It has to do with creating relevant top-notch contents, having good headlines, inputting the right HTML tags (header, title and meta), and images. You also have to ensure that your website is trustworthy, delivers a lot of value and has a high level of authority. It combines different sections of your webpage to heighten its visibility on the search engines. Optimized Page Content The content of your page is the main factor that attracts visitors to your website. This is what your visitors come to see; therefore, you have to make it worthwhile for them. It is a ranking factor that must never be overlooked. Let’s take a look at what content optimization is Google naturally depends on the algorithm for its keyword search. They could be words or phrases users input when they are searching for information. They also describe the topics that are on your website. So, in the event a user types in the keywords on your website, it will be among those that will be displayed in the search result. This is why the use of keywords is essential. A negative aspect you should note is duplicate content. So, it is always advised that you create fresh and original content. But in a scenario whereby you want to make use of the same material, instruct Google on which one should be taken as a priority by making use of canonical URLs. Also, inputting the main keyword is not the only thing; it is imperative you include statements related to the actual terms that people are looking for. These keywords are called LSI (Latent Semantic Indexing). They help to create a relationship between words, and this allows Google to know what to display on the search result. From an SEO specialist point of view, good content possesses two attributes. It must supply a demand, and it has to be linkable. · Supplying a demand Supply and demand also influence information, just like the regular market. The only job a good content does is to supply the largest demand. It might be in the form of an article that explains what Search Engine Optimization is to upcoming digital marketers or it guide be a walk-through on how to ace a particular stage of a video game to gaming enthusiasts. It could supply the demand in any possible form, but the content has to be superb. · Linking the Content If your content is not linkable, there will be no disparity between your content and bad content on the search engines. If there is no way for people to link to it, there is a high tendency that search engines will not rank it. The result of this is there won’t be any visitors or traffic driven to your website. This happens to a lot of people as a result of ignorance. On this note, you have known that a content which does not supply a demand and is not linkable will be ignored by the search and users as well. Title Tag This is another vital factor of on-page SEO ranking. It is an HTML tag that is coded into the head section of every Web page. This element provides a clue as to what is discussed on the web page. When a search is triggered, the search engine reads your pages, scans your page title, the page description, the headings and your content. They use this method to find out what the page is discussing and coupled with the title tag and other factors; your page will get ranked in a position. The title tag has very little influence on the organic rankings; that is why SEO experts tend to overlook them. URL As much as the internal linking is important, attention should also be directed to ranking website URLs. A well-categorized URL will display the hierarchy of the content on the web page. The information obtained helps the search engines to find out how relevant the webpage is. With the aid of the hierarchy, the search engines can decipher what page is likely to be linked to the keywords inputted on the search panel. In a scenario whereby your page URL is related to the search word, the search will deem it ideal to be displayed to the user. The search engine can complete this process without having to scan through the contents of your webpage. When you have a badly categorized URL, the search engine can only see that is page is related to the title, but it won't be able to determine what your page is about. Using numbers as reference does not give any relevant information to the users. A well-structured URL is essential because the search engines use it as a tool to grade the importance of your page. If you apply anchor texts in your content, the URL will help the users to link phrases and words to the keywords included in it (the URL). Final Note Optimized contents are the best ways to attract and keep your visitors engaged on your website. We believe you have been able to find out the critical factors involved in ranking your page. This will help you correct the mistakes you've been making and your websites will rank higher.
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