Choose the best producer of corporate videos |
Posted: November 18, 2018 |
We have prepared a list of ten factors that must be set when hiring an audiovisual production company. We trust that this will facilitate an objective search of your audiovisual marketing partner. These are the elements in which you have to look for video production companies: That the video producer have enough examples of other videos on its website. Many companies design beautiful websites, tell interesting information and seem to be solvency producers. However, you are not hiring a website, or a training course, but a video! Look at their examples, because that will be what you receive. A leading audiovisual producer shows the prices. When a company dominates the market and its competition, it does not mind showing its costs, since it usually offers large products at reasonable prices. That's why he is a leader. Small or insolvent companies hide very low prices for lack of confidence, while the big old dinosaurs hide an exorbitant price. If a producer shows you their prices, it is very sure that they are leaders in their field. That the audiovisual company shows its facilities. Not a few producers are actually individuals, amateurs or micro-companies that barely operate in a garage or in a small office. Showing the facilities is a symptom of solvency, and it is something difficult to falsify. That detail their productive means of video. Currently some semi-professional cameras offer a more or less acceptable quality. The problem is that whoever uses them is because they cannot afford anything else. And let's not say anymore Gimbals, Cranes, Steadycams, Drones, LED lighting, monitors, wireless audio, etc. Have your website show that they are specialists. The audiovisual world is complex and changing. You have to be continually recycling yourself, learning new techniques and every few years technology changes the way you do things. Not to mention the world of marketing. They offer videos of all prices. Of little use trying to hire a video company if their prices are exorbitant and only work for Coca-Cola, Audi or Apple. The leading producers have a wide range of services and prices, from high-end corporate or industrial videos at an average price to simple videos for the web that are very cheap, as well as the ability (and the demonstration) that they also carry out advertising Spots for TV, one of the most demanding markets. They have a landline and a physical address. It seems a joke, but it is something very serious: We have met with numerous producers that do not detail their location or only have a mobile phone contact. It is a sign of a micro-enterprise or of a private individual / amateur / beginner; we have to flee. They have made videos for multiple sectors. Similar to point 1 but more focused on really having a know-how of your sector. That is, you do not meet a specialist in making videos of cosmetic products or clothes (and that makes good videos of that style) when yours is a machine tool industry and you want a complex corporate video. Experience and know-how change a lot from one sector to another. A truly leading audiovisual producer has worked in many sectors and knows what works and what does not in each of them. Ask your producer for a detailed budget. And it demands something excellent. Especially in elaborated projects (perhaps this point has less relevance for a very simple video), the production company has to present a very elaborate and very detailed offer. No copy-paste of other projects or offers-template. That the project proposed to you is original, detailed, well explained (deadlines for completion, audiovisual marketing they propose, resources used, cameras, etc.) and well presented. In the offers you can immediately see when a company knows what it is talking about, which is just copying templates and common places. For reasons of confidentiality we cannot show you our offers, but they are 25 pages documents where we detail a personalized proposal. In summary: analyze carefully and contemplate all options. Setting only one criterion (price, proximity, intuition, web) greatly increases the risk of a bad choice. A serious and well-executed corporate video must have a clear return on investment. In the end, a money is going to be disbursed and it is not a matter of making little thoughtful purchases.
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